The Social media Buzz as they say..

Do you have a LinkedIn profile? Do you watch video in YouTube? Do you use face book to search for your friends and to comment about them? Do you look in for Wikipedia for any information you want? If the answer is yes for any one of these question then you have experienced the Buzz as marketers generally term it for Social Media.

There are literally 100’s oops apologize for that 1000’s of social media sites and applications. For small businesses I would like to share the following digital outposts. Based on the time and money spent you can derive your ROI.

Youtube.com-

If you ask me which is the most viral (shared) form of content today I will tell it is video, if you are into a product based company you can setup a You Tube channel to display videos that relate to your business, how to tutorials or website channel videos. Your video can be obtained when people search YouTube itself  or by finding video results in search engines.

Twitter.com –

Do you want to connect with like minded people the I can tell Twitter as the powerhouse for that, one can increase their brand visibility, developing relationships and moreover customer feedback. And as you are it is has become one of the major tool to drive traffic back to your websites. The role of content is important on a Blog and twitter works especially well with a blog, how this is done? Simple share your blog links with your twitter followers and it’s done.

LinkedIn.com-

LinkedIn I can tell it is an ideal platform for professionals to display their credentials. But to really add value to it you have to do more, yes, complete your profile to 100%, create a group around your business or around a topic your customers are interested in, participate not only in your own group but also in other related groups, participate in the discussion answer questions that you feel your expertise in the LinkedIn answer section. As many say it as a professional networking tool it is an excellent tool for lead generation and even to close deals.

Facebook.com-

Do you know Facebook is the place where many target market is networking and spending free time, hope many small business owners will take this seriously. Don’t forget to update your business page regularly, spent some time it is a worth investment.

MySpace.com-

If you are not in the entertainment business or market to the youth market please do not waste time in this but if you tell no, you are into entertainment business and youth market is one of your target market a MySpace page is a useful outpost.  

Docstoc.com, slideshare.net- 

If you want to generate knowledge pieces in the form of PowerPoint presentation, spreadsheets, Word file and PDF files then this is an important tool you have to use. These document sharing sites enable you to download and upload documents. Set up an account at key document sharing sites. Remember content plays a major role feed your content to these sites regularly.

Many companies’ especially small firms find it difficult to get quality content at regular period. Check out www.contentcrossroads.com  to overcome this problem.

These are some but inevitable social media outposts as a small company has to follow..