Friday, January 7, 2011

Facebook India – They came, they saw, they conquered

Keynote address by Kirthiga Reddy, Director – Online operation, Facebook India at India Social 2010 at New Delhi on December 17, 2010

I attended the IndiaSocial Summit at Delhi two weeks ago. (www.indiasocial.in). The excitement, energy, and enthusiasm for all things “social” had to be seen to be believed. One of the most impressive speeches I heard came from Krithiga Reddy, Director of Online Operations for Facebook India.

Kirthiga Reddy’s keynote address was focused on long term goals for Facebook India, and the amazing response they got in this country since their launch. They came to India in March with 8 million users and grew to 15 million in 6 months! This clearly illustrates how Facebook had created a space in the mind of internet users in India. RIP – Orkut.

Social Media is all about the fundamental shift in the way we share information. Ms. Reddy gave additional statistics that speaks volumes about the extreme networking that is happening in India through Facebook – 50 million friend requests and 50 million connections daily.

This is probably why top Indian brands like Mahindra and Lakme are choosing Facebook as an ideal platform to generate insights through conversation with their customers. So what are you waiting for? Connect with Content Crossroads and generate content for your Facebook pages, apps and conversations to take your brand to the next level.