Thursday, April 29, 2010

Check out 8 To-Do list for marketers in LinkedIn


1. Create a LinkedIn Poll: The Polls application is a market research tool that allows you to collect actionable data from your connections and the professional audience on LinkedIn. A detailed report can be generated on the performance and response of the poll. LinkedIn provides this platform for free having said that it can be shared with fellow connections. If you want to do an industry specific poll you have to pay.

2. Change your status frequently:  This is a unique way to attract people towards your profile. Keep updating and share your status at regular interval

3. Give LinkedIn Recommendations regularly: I come across many invites for recommendation who are not in my contact list and whom I never know, don’t send recommendation to people who you don’t know. Recommend people in your network, by doing so you’re putting your profile link in another profile. Another important thing doesn’t ever exchange recommendations, one can see whom you have recommended and from whom you got recommendation. 
 
4. Start your own Group:  When members join the Group they typically leave your image (logo) on their LinkedIn Profile – this image usually points back to your website. And ensure you create interest and select a proper keyword rich title, so that people can find your group during search in LinkedIn.


5. Find other Groups and post regularly (discussions and news): Join specific groups that interest your business and participate in the discussion and initiate discussion, share the group you created with other group members and invite them to join.


6. Set up a slideshare application with one or two PowerPoint presentations:  Put your company’s value prop as I have done, so that people who surf through your profile can see. I have got lot of hits and download by this, and even you will get to know who downloaded it and that leads you to connect with them.

7. Search Companies and harvest contact information: Companies is awesome – the best part is they show you who the players in a company might be. Go find your prospects!

8. Create Signature: Respond to EVERYONE who communicates with you, with your secret weapon. Every invitation, every introduction, every answer in LinkedIn Answers… your 3 – 5 line email signature becomes your micro-profile, with your branding and messaging.