“Social media experts” where exactly all these so-called social media experts are coming from? When one is active in twitter or Facebook claims to be social media strategist. And that is not the truth and it is more than that. Understanding the core subject and environmental factors is much required when we claim to be a social media strategist. For example following English Premier League and playing football with folks at free time does not make one a football expert.
· What are the factors to be considered? Social media is not a static platform, and it is evolving based on the usage and user experience daily we can feel changes in LinkedIn, Facebook…one good example how Facebook changed its look and feel of its homepage. And when we use social media for marketing, we have to be more careful since everything is live; it only takes one misguided posting by a client’s employee to undo a year’s worth of social marketing so proper monitoring is required. Getting the clients requirement, thorough research, formulating strategies and identifying and positioning is important.
· Role of content – for any social media campaign the role of Content is inevitable, one has to educate and make customers smart customers. Proper monitoring of content is necessary and one should ensure it passes through the proper channel.
· Develop and execute content and delivery strategies that align to the client’s overall marketing and sales goals. Simply posting photos to Flickr does not count.
· Integrate content with social media and with other digital vehicles such as email, search, PR etc..
· In-depth understanding of the underlying technologies behind social platforms as we know we can get API’s of all these platforms and customize it specifically to fit the client’s needs and integrate with their website.
· Provide usage guidelines to client as I mentioned before it only takes one misguided posting by a client’s employee to undo a year’s worth of social marketing.
So it is more than an expert…
